Tuesday, June 3, 2008

What's the Real Deal?

Well, in case you haven’t already heard after the busy weekend, France has outlawed all Internet advertising and promotion of wine. ANPAA, France’s National Association for Prevention of Alcohol and Addiction, really pressed the issue in court. For the sake of comparison, the ANPAA is like MADD (Mother’s Against Drunk Driving), and when heard by the right people, can have quite an influence in the courts and amongst the authorities.

My thoughts on this decision: ABSURD! France is, as most of us know, a global wine competitor. So why would a country that is so in love with wine and that cherishes it so much not want their companies to be able to get the word out about their products? Especially through mediums that most people use on a daily basis? And let’s all ask ourselves one question…when they banned cigarette advertisements did it really make everyone stop smoking? So do the French think that taking away the advertisements is going to help their country’s alcohol problems? Perhaps the problem lies somewhere else, eh?

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