We launched a site within a few weeks, bought a printer and actually returned a few too. Sporadically orders came in and we filled them, and shipped them out. It was a true start-up, self funded and we were two young punks in the wine business! Another cause for celebration...
The phones kept ringing about availability of other wines, Australian, California, Chilean and French wines. It took a lot of time to convince winemakers who have long fought to preserve brands to release in small quantities their premium labels but eventually we won the trust. The quality of the wines kept improving which was my goal all along. I realized very quickly that my other competitors had what we call "plonk" juice, wine unsold at the winery which was sold as blending wines to other wineries to increase production. In my opinion, that's cheating the customer, and you're never going to win their hearts by providing them with substandard product. Three years later we got our first massive order, 12,000 bottles for a movie premier, all labeled by hand. I had no fingerprints after that order, but I was a very happy man.
Fast forward to 2007 up to the present day. I know the three reasons for our success are attributed to the quality of the wines we select, the quality of the labels we use and the fanatical customer service that we provide. Our mission is simple: Provide the highest quality product to the most meticulous customer. As the CEO and Founder of Personal Wine, my team and I would like to thank you for 10 Years of Business. We appreciate and love each customer and we will continue to deliver what we feel is the best personalized wines on the market.
Wishing you health, prosperity and good wine in 2010,
Alex Andrawes (In the picture, far right, inspecting some pinot noir on the vine)