When Wine Meets Fashion....Very Cool

So its pretty understandable why a fashion designer would want to launch his or her own wine, heck lots of people are doing it like Mike Ditka. Well I met with Bevmax CEO Mike Berkoff and he told me about a project that he brought back from the dead. A Vins de Pays combined with Christian Audigier's unique fashion sense, brings Cool Wines. Its being distributed by Southern Wines, so you can expect them in stores near you. They'll be bottling wines under this brand, but sourcing from vineyards world wide. Expect varietals from New Zealand and Chile next...